the starfish

Corporate branding campaign

the brief

Phillippa Morassi, a registered children’s councillor and long-time client of Identikit, was launching her new “My Feeling Friends” series of books. The first book was Sammy The Starfish. Aimed at pre-school children,

She was looking for inexpensive ways to create hype around the launch.

the method

For the press drops:  We printed stickers for the printed tags as well as flashcards that went out with each book

We supplied the following items which were sold at the launch and put into the press drops :

  • Branded button badges
  • Crayons
  • HB pencils
  • Colouring pencils

the result

We love how the branding event and the press drops came together! The branding was simple but so effect – proof that things don’t always have to be expensive to have the desired result.

We can’t wait for the next book in the series!

For more on My Feeling friends, visit